Art Direction and interactive social campaign design potentially for Puppets and Puppets, a New York based fashion brand that aims to bring multiple perspectives of fashion through creative storytelling and innovative designs. It is known for its surrealistic and playful aesthetic. Sustainability, community and future thinking are at the core of the brand. The campaign design includes interactive VR billboard advertisement, limited edition digital editorial and print booklet. Inspiration is taken from its previous runway set design calling attention towards set design waste issue ironically in relation towards the abandoned print advertisement industry. The design concept is surrounded by the idea of a city scavenger hunt where the target audience would have to hunt for the OOH design located in different abandoned corners to access the VR experience and limited digital editorial. Sustainably printed editorial is available worldwide and profits will be used to support non-profit organisations. Collaboration Womenwear design by Jinxi Lei
Skill Art direction 3D Modeling Editorial & photography